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Imagine the Super-Bowl. One team defeats the other team by a substantial margin. But the losing coach denies that the winning team has won...that his team has been defeated.
And spends the next two months connecting with everyone he can...referees, other coaches, broadcasters, etc., anyone who will listen...and tries to get these people to REVERSE THE SCORE--and declare his team the winner.
After the game was over and his team had been defeated, the losing coach had declared, "We won, we won, we won!" Can you imagine anything more bizarre?
And then everyone spends the next two months DEBATING WITH THE OPINION OF THE PSYCHOTIC LOSER. By virtue of this willingness to debate, the psychotic loser becomes a winner (the attention on him again), and those willing to debate become PSYCHOTIC LOSERS.

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