OFFERING MATERIAL INCENTIVES TO COMPROMISE SACRED VALUES CAN BACKFIRE, INCREASING WILLINGNESS TO USE VIOLENCE (Atran)

Devoted Actors die & kill in the name of Sacred Objects: Part XIX

Across cultures, primary group identity is bounded by sacred values in the form of religious beliefs or transcendental ideologies. Whether for cooperation or conflict, sacred values, like devotion to God or a collective cause, signal group identity and operate as moral imperatives that inspire non-rational exertions independent of likely outcomes. In interviews, experiments, and surveys with Palestinians, Israelis, Indonesians, Indians, Afghans, and Iranians, my research finds that offering people material incentives (large amounts of money, guarantees for a life free of political violence) to compromise sacred values can backfire, increasing willingness to use violence.